D.C.-area bakeries pitch their way onto Wal-Mart shelves

By Max Handler (View full story here on Washington Business Journal)

Local bakeries Cakelove and D.C. Sweet Potato Cakes will soon have their products sold at Wal-Mart locations across Greater Washington, thanks to a pitch competition from the retail giant.

Between 50 and 100 Wal-Mart stores will begin carrying Cakelove’s cakes in a jar staring early next year. Three flavors will be offered: carrot, strawberry shortcake and red velvet, with the potential for more flavors in the future. D.C. Sweet Potato Cakes will see its sweet potato cake in about 250 stores, and Wal-Mart is currently looking into carrying its cupcakes as well.